The new Norwegian Cruise Line cruise ads are designed to reach the consumer market. These ads are targeted at women. Princess Cruises as well as Costa Cruises and Celebrity Cruises have launched new advertising campaigns. Let's look at some. Which ones are the most effective? Which ones are most relevant and useful for cruise travelers
Norwegian's newest ads target the consumer segment
Norwegian Cruise Line's new brand campaign has been launched at a cost of $100 million. This campaign is intended to appeal to consumers and establish a brand. The new ads highlight the "freestyle cruising" experience, a hallmark of Norwegian Cruise Line cruises. The ads will span all consumer touch points, from travel agents to guests.
A brand essence video is featured in the campaign, which showcases Norwegian cruisers' passion and enthusiasm. The video is set to a score from Queen's "I Want to Break Free." The new advertisements will run for six consecutive weeks and will be broadcast on 41 television channels. A 30-second spot will air on ABC, while two 15-second spots will air on seven national cable channels.
Celebrity Cruises launches a new advertising campaign
Celebrity Cruises has launched a new advertising campaign that aims at inspiring customers to book a vacation. The ad is set to the song "What a Wonderful World" and includes footage of exotic animals as well as people enjoying cocktails or dining experiences. The message is simple: take a vacation with Celebrity Cruises and experience the wonder of the world.
Celebrity's new campaign aims to capture the interest of customers who are booking a cruise for winter 2020 and 2022. The cruise line has invested millions of dollars to increase its customer base. The cruise line's executives pointed out that the current economic climate is tough for both consumers and businesses. They also took positions on a wide range of issues including the rise in hate crime in France, the United Kingdom, and other countries.
Princess Cruises' ad campaign
Princess Cruises' new ad campaign is designed to transform people's views of cruising. It consists of several TV spots, print ads (radio ads), radio ads, as well digital ads. These ads are positive and show the benefits of cruising. Based on research conducted by Princess, these ads highlight the desire to have deeper relationships and enjoy new experiences following a cruise.
The company's first advertising campaign in a decade will be this campaign. The company is spending $20 million to create the campaign, which is one of the largest in the industry. It will be available on cable and network televisions, as well as online. The campaign will also include a series print ads which will appear in USA Today, Travel & Leisure and other publications.
Costa Cruises' ad campaign
Costa Cruises has launched a new campaign in six European markets. This campaign was inspired from the brand’s slogan "The vacation we miss" The video was created and directed by DUDE by Lorenzo Picchiotti, a creative agency. A holiday wall is also featured in the campaign, which will be continually updated with new content.
The ad campaign is available across multiple platforms including TV, cinemas, and online. The ad is also featured on all company social media pages. Additionally, it will be used in point of sale materials at travel agencies. Costa Cruises is the first to launch the campaign and it will continue throughout the holiday season.
FAQ
What does a cruise vacation look like?
A cruise vacation costs $1,000 per head plus taxes. The average cost for a family vacation is $4,200. This includes all meals.
How can I choose the best cruise line?
It is easy to find the best cruise line. The first step is to decide which type of cruise you'd like to take. Do you prefer a smaller cruise with fewer passengers or one with more? Consider how much you can afford. If you are looking at something more affordable, then consider cruises that offer "all inclusive" packages. This will mean that you won't need to pay extra for meals, drinks, entertainment or other amenities. If you are planning a family vacation, make sure that you select reputable cruise lines that offer great family programs.
How long does the journey to port take?
The distance between the port (and the ship) and the speed at the which the ship travels determine how long it takes for the port to reach. It is important to note that some ships dock very close to shore so they can quickly unload their passengers. Some ships dock farther from the shore, which means it takes longer for them to arrive.
Can I book my cruise too early?
It is not always necessary to book your cruise in advance. If you wait until the last moment, you may save money. However, if you decide to wait until the last minute, try to book well in advance. This allows you take advantage special offers and promotions offered cruise lines.
Statistics
- The line estimates savings of 50% when you purchase this bundle. (travel.usnews.com)
- You'll need to budget around $80 per person per day for this option – and an additional 18% gratuity. (travel.usnews.com)
- For an example of savings, Royal Caribbean offers up to a 40% discount with a dining package. (travel.usnews.com)
- In addition, 10 to 15 percent gratuity is typically added to bar bills — for alcohol and soft drinks — and gratuities are applied to spa treatments. (cruiseline.com)
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How To
How to stay safe when on a Cruise Ship
Before you embark on your cruise, there are many things that you need to know. You must understand how to behave when onboard so you don't get into trouble. Here are some safety tips to help you enjoy your trip.
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At all times, be aware of your surroundings. People are more likely to be together when they're eating on a cruise ship than anywhere else. Because you are surrounded with people who want to talk and eat, it is easy to get distracted from your tasks. You shouldn't allow this to distract you away from the important things you need to do. If you witness someone smoking or drinking alcohol, please tell them politely that they must stop.
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When you board the ship, keep your room key close by and give it to the person checking in. If you get lost or need to be found, this will help you to locate your shipmates. Also, make sure to have your passport.
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Your valuables should be kept out of reach. Most cabins come equipped with drawers under the bed. You can store important documents such as passports and credit cards. Keep your valuables out of sight. Put your bags away in the closet so no one can see them.
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Keep hydrated. Even though cruise ships are well-stocked with water, it can sometimes be hard to remember how much. You can take advantage of the complimentary bottled water onboard. Try to avoid getting dehydrated. Dehydration can make you tired and cranky, which can lead to fights or other accidents.
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Listen to announcements carefully. Announcements can also be seen on television screens and in public addresses systems. These announcements include safety procedures, emergency exits and weather reports. These announcements should be heeded. They could save your life.
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You should lock your door before you leave your cabin. No matter how kind a crew member might seem, your cabin should be locked. Thieves often break in through unlocked doors. Crew members can give permission to you to use the restroom if you are in need.
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Avoid falling overboard alone. It can take some time for the ship's crew and you to be rescued from the water. You may attract sharks or other sea creatures to your body while you are still on the ship's crew. It's best to wait until help arrives.
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Do not smoke in an elevator. These elevators have high pressure, so smoke can build-up quickly. If you feel dizzy and lightheaded, it is best to get out immediately. The fresh air outside doesn't necessarily mean you can breathe easily.
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Know how to evacuate. Every year, many people die in elevators. If an emergency occurs, follow the instructions on the screen.
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Be familiar with the fire drill. Fire drills are usually conducted once per day. Everyone on deck needs to evacuate during a drill. Follow the instructions given by crew members. Once the drill is complete, go back to your cabin and lock the door.
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Ask questions before you accept food or drink. Cruisers are often concerned about food poisoning. Many people don’t know that certain foods may not be safe to consume while aboard a cruise ship. On most cruise ships, raw oysters are prohibited. If you're not sure whether the food being served is safe, you can politely decline it and opt for another meal.
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You should be cautious when swimming in the pool. Inadvertently falling into pools has been a frequent occurrence. It is possible to slip and fall into the pool without being noticed. You may also slip and fall on the deck. Always wear appropriate footwear and pay close attention to what's around you.